Block & Page — a web studio in Singapore
You handle the business. We handle the website.
We build, fix and rebuild websites for small local businesses — whatever you do, whether you have no site or one that falls apart on a phone. One page is the standard offer; more pages, booking and ordering are quoted on scope.
What we do
A fast, well-built site. One page is the standard offer — more pages, booking, ordering and other work are quoted on scope.
Make
A new site for a business that has none — who you are, what you do, and how to reach you. One page is the standard offer.
Fix
A site that won’t load, shows a “not secure” warning, or looks wrong on a phone.
Rebuild
Same business, new site — modernised, faster, readable on any screen.
Keep it running
Hosting, HTTPS, small changes and support under the monthly retainer.
Every build is mobile and desktop, HTTPS, and fast — no frameworks, no plugins, no trackers.
More detail
- HTTPS — no more “Not secure”
- We put a padlock on the page so browsers show it as secure instead of warning customers away. A TLS certificate, served over HTTPS. Chrome marks pages without HTTPS “Not secure” and says someone may be able to view or change what visitors send; Google also uses HTTPS as a ranking signal. Chrome’s warning · HTTPS as a ranking signal.
- Mobile-first
- We build the page for a phone before a desktop, because that’s where your customers are. Responsive layout with touch-sized controls. Mobile made up 52.94% of Singapore web traffic in October 2026 — StatCounter Global Stats.
- Speed
- The page loads quickly, and Google doesn’t mark it down for being slow. Core Web Vitals — loading, interactivity and visual stability. Google’s targets: the largest element within 2.5 seconds (LCP), a response within 200 ms (INP), and layout shift of 0.1 or less (CLS) — web.dev.
- Structured data
- We tag the page so Google understands what your business actually does. Schema.org structured data, in JSON-LD. Google uses structured data it finds on the web to understand a page’s content, and recommends JSON-LD — Google Search Central.
- Accessibility basics
- People who use a screen reader or keyboard can still read and use the page. WCAG 2.2 — semantic landmarks, alt text, focus order, contrast. Across the web’s top million home pages, the average page has 56.1 detectable accessibility errors — the WebAIM Million, 2026.
- Mobilisation
- Your site exists but falls apart on a phone — columns run off the edge, the menu won’t open, the text is too small to read. We rebuild the layout for small screens first and let it widen to desktop. Responsive re-layout of the existing content.
- Modernisation
- Same business, same content, built again on current foundations, so it looks like it belongs in this decade and stops embarrassing you next to a competitor. A rebuild, not a patch on the old markup.
- Domain reclaiming
- Your domain lapsed and now sits unused, or someone is holding it. We check whether it is free, and if it is, register it back and point it at the new page — often a business lost it without noticing. Domain recovery, then DNS.
- Hosting and backups
- The page sits on infrastructure you never have to think about, with a copy kept so a mistake or a bad plugin can be undone. Managed hosting with versioned backups.
- What the page actually says
- Most small business sites fail on content, not design — no prices, no hours, no idea what the place does. We write the sections for you from what your customers already ask on the phone. Content structure and copy, not just layout.
Why it matters
- Lead generation
- A search for your trade in your area ends in a call or a WhatsApp message to you.
- Visibility
- You show up when someone looks for what you do, instead of the shop next door.
- Recognition
- Your name, hours and photos in one place make you look established to a stranger.
- Always open
- The page keeps answering where, when and how much after you’ve shut for the day.
More detail
Lead generation. A search for your trade in your area can only end in a call to you if there’s a page for Google to show. Indexing. Google Search works in three stages — crawling, indexing and serving — and it doesn’t accept payment to crawl more often or rank higher; your page is found and read automatically. How Google Search works.
Visibility. You show up when someone looks for what you do, instead of the shop next door. Mobile-first indexing. Google uses the mobile version of your site’s content for indexing and ranking, so the page that works on a phone is the version that decides whether you appear. Google Search Central.
Recognition. Your name, hours and photos in one place make you look established to a stranger. A stated business. Singapore had 369,500 SMEs in 2025 — against just 1,500 larger firms, out of 371,000 enterprises — so looking established is what sets you apart. SingStat.
Always open. The page keeps answering where, when and how much after you’ve shut for the day. Google Business Profile. Your hours, address and what you do should read the same on your site and your Google listing; Google says businesses with complete and accurate info are more likely to show up in local search results. Google Business Profile Help.
Little things, done right
Three things every site should have, shown small. Each one is standard in a Block & Page build.
Browsers warn customers away from pages without this. Your page gets the padlock.
How a search result can show your hours and address before anyone clicks.
No framework, no plugins, no trackers. The page itself is the only thing to load.
This could be your shop’s site
The same page, built twice — the way a customer’s phone shows it, and the way it looks on a desktop. Tap Phone or Desktop.
You could have this on your site.
The call and WhatsApp buttons, the open-now hours, the menu — that’s the whole job, and it’s what you get.
The price
Two numbers. No hidden fees.
The retainer covers hosting, the HTTPS certificate, small changes and support — new hours, new prices, new photos. The domain is separate: registered in your name, it renews yearly at cost. No contracts, cancel when you like.
How we compare
These are published 2026 prices from Singapore studios, so you can judge us against the real market rather than a made-up number. Every figure links to the page it came from. The pricier tiers buy more than our standard one-page build — more pages, copywriting, search-engine work, a whole team. We charge less because we do a smaller job.
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We build it and put it live
You see the real thing before you spend anything.
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You approve it
Only then do you pay. Nothing is charged before you say yes.
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It’s yours
The domain is registered in your name from the start — we never hold it, and it renews yearly at cost.
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Seven days to change your mind
Not happy? Full refund, and we take the site down.
Get in touch
Email first — it’s the fastest way to reach us, answered within minutes.
Email is answered within minutes. If you’d rather talk, WhatsApp and calls go to Ethan directly.